Jakarta – Indonesia’s textile and garment industry is currently facing immense challenges. Intense competition from imported products, rising production costs, and volatile market conditions have become serious threats to the survival of many players in the sector. Numerous businesses have been forced to shut down or implement mass layoffs. However, amid this turbulence, PT Trisula International Tbk (TRIS) has not only managed to survive but also thrive and achieve notable success.

With over 50 years of experience, TRIS has weathered numerous crises and emerged stronger each time — turning adversity into opportunity. This was conveyed by the company in an official press release issued in Jakarta, yesterday. As a vertically integrated textile and garment manufacturer, TRIS exports the majority of its products to major international markets, earning wide recognition for its name abroad. In Indonesia, the company’s brands — Bellini, Caterina, and JOBB — have become synonymous with quality and competitiveness. Beyond serving the local market, TRIS also collaborates with renowned global brands. In the sportswear sector, the company manufactures for leading sport and casual wear labels. In the formal uniform segment, TRIS is entrusted by major institutions, ranging from banks to both domestic and international airlines, to produce uniforms that represent their corporate identity and culture.Thanks to this solid reputation, TRIS is well-positioned to capitalize on the projected 3.17% growth in exports of textile and textile products (TPT) and footwear from 2024 to 2028, according to data from Indonesia’s Ministry of Industry. Meanwhile, apparel exports are also expected to grow by 2.81% over the same period.

To remain resilient in the face of mounting industry pressure, TRIS has implemented key strategies centered around innovation, capability development, technology, and quality. These pillars are interlinked and form the core of the company’s policy framework. TRIS’s commitment to innovation stems from the belief that customer needs and market trends are constantly evolving. Its Research & Development (R&D) team stays attuned to the latest fashion industry movements, continuously creating products that are not only high in quality but also aligned with current consumer demands. One notable example of TRIS’s innovation was during the COVID-19 pandemic, when the company swiftly shifted production to manufacture hazmat suits, masks, and protective fabrics for jackets. With rising awareness around fast fashion and sustainability, TRIS has also prioritized delivering high-quality, long-lasting apparel, both in terms of style and durability. The company has also begun to meet growing demand for recycled textile products, further demonstrating its adaptability to evolving industry standards.

With more than five decades of experience, TRIS has successfully transformed into a more innovative, competitive, and sustainable company. By embracing rapid adaptation, investing in employee skill development, offering custom-made product and service solutions, expanding its digital platforms, and drawing on its extensive industry expertise, TRIS not only remains a key player in the challenging textile industry, but also continues to achieve greater success. Looking ahead, TRIS is committed to leveraging its experience and capabilities to capture new opportunities in the global market.