Textile Issuer PT Trisula Textile Industries Tbk (BELL) Unveils Strategy to Achieve Double-Digit Growth by End of 2024

Textile industry issuer PT Trisula Textile Industries Tbk (BELL) has revealed a series of strategies to pursue double-digit business growth by the end of 2024. BELL is targeting a 15% increase in both revenue and net profit this year. As the producer of fashion brands JOBB and Jack Nicklaus, the company is exploring opportunities to expand both its production facilities and retail network.

“To achieve our 15% growth target in sales and net profit, we need to sharpen our strategies to boost revenue,” said BELL President Director Karsongno Wongso Djaja, in Jakarta, Thursday (July 25, 2024). To support this goal, BELL is aiming to open around 10 new Points of Sales (POS) for JOBB and Jack Nicklaus this year. As of July 2024, the company has launched 6 new POS and plans to accelerate the remaining rollout before year-end. Currently, BELL operates 132 JOBB POS and 51 Jack Nicklaus POS across the country. In addition to retail expansion, BELL is also scaling up production through PT Trimas Belindo Apparel Manufaktur, which began commercial operations in Q2 2024. The new factory, located in Solo, has an annual capacity of approximately 500,000 garments.

“This production facility functions as a key hub for ready-to-wear manufacturing, including pants, shirts, jackets, polo shirts, and T-shirts,” he explained. BELL is also placing emphasis on digitalization, optimizing sales through the integrated Trisula Group website. “This multichannel approach is designed to make shopping easier for customers,” said Karsongno.